Strategic Management (Fast Track MBA) - Softcover

Craig, James; Grant, Rob

Softcover

ISBN 10: 0749410639 ISBN 13: 9780749410636

Publisher: Kogan Page Ltd, 1993

Synopsis

By clearly demonstrating the fundamental concepts, frameworks and ideas about strategic management necessary for effectively guiding the company, this text provides managers with their key to future success. The book will show managers: the role of strategy and strategy formulation; how to define goals and missions; how to analyze the key success factors in any organization; how to analyze an organization's resources; the role of international and global strategies; the problems of forcasting and the limitations of corporate planning; and current issues in contemporary strategic management. By careful use of examples from the UK, the rest of Europe and further afield, the authors link concepts and frameworks with the practicalities of the real business world.

About this title

About the Author

Philip Sadler is widely recognized as a leading authority in the field of management studies. Principal of Ashridge Management College for over 25 years until his retirement in 1990, he now devotes his time to research, writing, consultancy and lecturing. He is the author of The Seamless Organization and Building Tomorrow's Company and editor of Management Consultancy, all published by Kogan Page.

Excerpt. © Reprinted by permission. All rights reserved.

Introduction

PART 1 STRATEGIC MANAGEMENT AND ITS CONTEXT

1 Introduction to strategic management

The elements of strategy

Corporate and competitive strategy

Schools of thought in strategic management

Summary

2 The environmental context

Introduction

The impact of the 'New Economy'

The new agenda - sustainable development and corporate social responsibility

Two kinds of pressure

Anticipating environmental change

Summary

PART 2 CORPORATE STRATEGY

Introduction

3 Clarification of purpose or mission - the starting point for strategic management

Introduction

Shareholder value

The stakeholder approach

Aspirational purpose

Summary

4 The role of the parent company

Introduction

Adding value

Parenting styles

Sustaining competitiveness

Strategy and organization at corporate level

Reputation, image and brand identity

Summary

5 Building the portfolio (1): Analyzing industry and competition

Introduction

Analyzing industry attractiveness

The application of industry analysis: forecasting profitability

Changing industry structure

Market segmentation

Summary

6 Building the portfolio (2): Vertical integration

Introduction

Costs of using the market

Long-term contracts and 'quasi-vertical integration'

Summary

7 Building the portfolio (3): Diversification

Introduction

Conglomerate or unrelated diversification

The case for related diversification

Diversification and synergy

Diversification and performance

Managing the diversified corporation

Portfolio planning models

Summary

8 Strategic options

Mergers and acquisitions versus organic growth

Outsourcing

Strategic alliances

Partnership sourcing

Summary

9 Functional strategies

Manufacturing strategy

Human resource strategy

Marketing strategy

PART 3 COMPETITIVE STRATEGY

Introduction

10 The firm: resources, capabilities and competitive advantage

Introduction

Resources, capabilities and strategy formulation

Fundamentals of resource analysis

Capabilities

Appraising capabilities

Managing capabilities

From resources and capabilities to competitive advantage

Summary

11 Strategies for cost advantage and differentiation advantage

Introduction

Creation and erosion of competitive advantage

Cost and differentiation advantages

Sources of cost advantage

Cost drivers

Analyzing costs

Differentiation and differentiation advantage

Analyzing differentiation

Tangible and intangible differentiation

The costs of differentiation

Value chain analysis of differentiation advantage

Summary

12 Competing in global markets

Introduction

Implications of internationalization for industry structure and competition

Implications of internationalization for competitive advantage

Strategies for exploiting overseas marketing opportunities

Global versus multinational strategies

Location decisions and the value chain

Organizing the multinational corporation

The 'transnational' corporation

Summary

PART 4 IMPLEMENTATION

13 Managing strategic change

Introduction

Change objectives

Implementation

Evaluation

Recent trends in organizational change

Summary

Cases

Tesco

Marks and Spencer

Glossary

References

Further reading

Edition details

• Publisher: Kogan Page Ltd
• Publication date: 1993
• Language: English
• ISBN 10: 0749410639
• ISBN 13: 9780749410636
• Binding: Paperback
• Number of pages: 160