A revised and updated guide which demonstrates how to research and formulate a successful business plan and how to raise capital or establish the viability of an enterprise. The text then describes how to approach a bank or venture capital firm with the plan. An ELBS/LPBB edition is available.
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"Brings together the processes and procedures required to write a business plan."
-- Commerce & Industry
International best-seller, case study driven, fully comprehensive and featuring the latest financial modelling techniques
Based on methodology developed at Cranfield Business School
Proper planning prevents business failure - two thirds of start-ups fail in the first three years
Full of exercises and real-life sample plans
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