Items related to Talk is Cheap: Promoting Your Business through Word...

Talk is Cheap: Promoting Your Business through Word of Mouth Advertising - Hardcover

Harris, Godfrey; Harris, Gregory

 
9780749408527: Talk is Cheap: Promoting Your Business through Word of Mouth Advertising

Synopsis

This guide demonstrates how to make your customers your most ardent advertisers. It proposes nearly 200 ideas and techniques that will make customers generate positive word-of-mouth advertising, and different ways to prevent negative comments from damaging your business. The authors explore various techniques for promoting customer satisfaction and demonstrate how to use them effectively. All ideas are inexpensive, and beneficial to the business image.

"synopsis" may belong to another edition of this title.