Items related to The Effective Use of Market Research: A Guide for Management

The Effective Use of Market Research: A Guide for Management - Softcover

Birn, Robin

 
9780749407490: The Effective Use of Market Research: A Guide for Management

Synopsis

This revised edition reviews how the widening application of research techniques can be used to improve management and marketing decision-making rather than just provide information. It includes a completely new chapter on developing a market information system.

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