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Socio-styles: The New Lifestyles Classification System for Identifying and Targeting Consumers and Markets - Hardcover
Synopsis
In today's ever-changing society, the need for marketers and decision-makers to understand consumer motivation is clear, and yet the traditional socio-demographic classifications are becoming increasingly inadequate. Now, using the resources of computer technology, the survey instrument described here takes account of the complexity of human psychology and behaviour within a variety of contexts. Described as a segmentation tool for sociology, marketing and the media, the Socio-Styles System synthesizes data gathered from in-depth surveys to create a typology of lifestyles. The data is presented in diagrammatic form, enabling decision-makers to readily analyze the competitive landscape, identify market niches at a glance and target potential customers with greater accuracy. An outstanding feature of the methodology is its multi-dimensional nature. The text is divided into three parts. Part 1 explains the principles and purposes of the Socio-Styles System and relates it to previous attempts to categorize consumer behaviour patterns; Part 2 shows how survey data is collected and processed mathematically to produce a manageable number of consumer categories; and Part 3 demonstrates the many uses to which the resulting database can be put and gives detailed examples of practical applications of the method.
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Lifestyles: the New Socio-styles Classification System for Identifying and Targeting Consumers and Markets
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Acceptable. Used - Acceptable. Sticker on cover. Some wear and tear on cover. Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-S-028-02533
Quantity: 1 available
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Lifestyles: the New Socio-styles Classification System for Identifying and Targeting Consumers and Markets
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-K-001-01774
Quantity: 1 available
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Socio-Styles: The New Lifestyles Classification System for Identifying and Targeting Consumers and Markets
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780749406967. Seller Inventory # 4126272
Quantity: 1 available
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Socio-Styles: The New Lifestyles Classification System for Identifying and Targeting Consumers and Markets
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:0749406968. Seller Inventory # 5957024
Quantity: 1 available