Items related to The Business of Image
Examines the process of design in a business context, as a vital element of a company's marketing strategy. The author covers design basics, the role of the logo and corporate symbolism, how best to use design, the implementation of designs, and how they work in practice.
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- PublisherKogan Page Ltd
- Publication date1991
- ISBN 10 0749405570
- ISBN 13 9780749405571
- BindingHardcover
- Edition number1
- Number of pages232
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Business Of Image - Visualising The Corporate Message
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