Synopsis
Many salespeople are losing sales because of fundamental mistakes that are often easy to correct, but difficult to identify. Schiffman carefully outlines the 25 most common of these mistakes and explains concisely how to address and resolve them.
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Review
"25 Sales Mistakes is essential for any professional or organization committed to sales excellence." - Michael A. Berman, Chief Operating Officer, Outside Ventures"
About the Author
Stephan Schiffman (New York, NY) has trained more than 500,000 salespeople at firms such as AT&T Information Systems, Chemical Bank, Manufacturer's Hanover Trust, Motorola, and U.S. Health Care. Schiffman is the president of DEI Management Group. He is the author of such bestselling books as Cold Calling Techniques (That Really Work!) and The 25 Sales Habits of Highly Successful Salespeople.
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