The Myth of Consumerism - Hardcover

Lodziak, Conrad

Hardcover

ISBN 10: 0745317618 ISBN 13: 9780745317618

Publisher: Pluto Press, 2002

Synopsis

Western culture is awash with the advertising, brand-names and labels of conspicuous consumerism. Accordingly, consumerism has become central to critical discussions of identity, postmodernity and culture as never before.

And yet critiques of consumerism are largely confined to those who argue either for or against notions of elitism or manipulation. Theorists such as Bauman, Giddens and Hall do not offer alternatives to consumerism, but argue that it is an all-enveloping and inescapable imperative, and a dominant motivation in contemporary life.

This book challenges the assumptions behind these discussions of consumerism, and to broaden our understanding of the true nature of contemporary society. Lodziak argues that all-encompassing visions of consumerism are useful only as an ideology. They are not a realistic representation of modern culture and society, and, therefore, the understanding of identity that they offer is limited. In The Myth of Consumerism Lodziak opens up the debate, offering a cogent critique of consumer culture and analysing the role it really plays in our lives.

About this title

About the Author

Conrad Lodziak teaches Media Studies at Nottingham Trent University. Following his deportation from the USA in 1972 for anti-American activities, Lodziak has been involved in a variety of oppositional projects. He is the author of Andre Gorz: A Critical Introduction (Pluto,1997), and The Myth of Consumerism (Pluto, 2002).

Edition details

• Publisher: Pluto Press
• Publication date: 2002
• Language: English
• ISBN 10: 0745317618
• ISBN 13: 9780745317618
• Binding: Hardcover
• Number of pages: 192