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Valueware: Technology, Humanity and Organization: No. 31 (Adamantine Studies on the 21st Century) - Softcover
Synopsis
Against an emerging landscape of intranets, extranets, virtual communities, and virtual reality, this book highlights the dangers of individuals or organizations becoming technology-rich but value blind. Valueware also champions the evolution of a gentler mode of capitalism as just one of many hopes for a more caring and sustainable 21st century. After detailing the critical forces now driving the convergence of technology, humanity, and organization, Barnatt then balances a wide spectrum of value perspectives, including those of past and present management gurus, Internet pioneers, and Generation Xers. Knowledge-empowered individuals and organizations are already beginning to learn the value of global interdependence over independence. Cutting-edge technologies and new social structures may also soon empower more relationship-rich markets, which begin to mediate human affiliation via money but in a gentler capitalist structure. Barnatt doesn't claim to predict the world of tomorrow. However, by detailing alternative millennial realities from which key future-shapers may choose, it instead champions future gazing as future shaping.
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Review
"This extraordinary book presents an absorbing perspective on today and tomorrow. Strongly recommended."-Stern's Management Review/Stern's Sourcefinder
?This extraordinary book presents an absorbing perspective on today and tomorrow. Strongly recommended.?-Stern's Management Review/Stern's Sourcefinder
From the Author
Can we avoid becoming technology rich, value blind?
Back in 1994 I began writing a book -- "Cyber Business" -- that predicted in detail many of the developments in e-commerce and "virtual" organizational arrangements that are now being realized in the hectic world of today. A couple of years later, having decided it was impossible to really study business and technological evolution without an eye on social and historical change, I followed up "Cyber Business" with "Challenging Reality". And now today, as I type this, I am looking forward to the publication of "Valueware: Technology, Humanity and Organization" as the final instalment of my five-year, three-volume opus on the business landscape of tomorrow.
"Valueware" sets out to constructively answer the two simple questions of "What is value?", and "How, in future, will value be created?". In its quest to provide immediate answers of equal merit to the manager, student or academic, the book explores how we may all avoid becoming technology rich, value blind. "Valueware" hence ties together the technological and social agendas of my two previous Future Trilogy volumes.
Across the emerging ideas economy of the 21st century, "Valueware" highlights the dawn of relationship-rich markets that offer the new business challenges of championing purpose over process, and learning to profit from interdependence over independence. The capitalist structures that have proved so successful in the 20th century are likely to endure. However, we are already witness to a new dollar-mediated trade in human and organizational affiliation. Future business strategies therefore need to be focused not on technology horizons, but on the transparent use of technology in the more effective selling of individuals and their experiences to each other.
Within "Valueware" I discuss in context the cutting-edge of intranets and extranets, virtual communities, e-commerce, the changing nature of employment, new management theories, Internet culture, and the aspirations of Generation X. In no way with the book am I claiming to be predicting a particular, specific business future. However, by using "Valueware" to detail alternative millennial realities from which key future shapers may choose, I instead hope to empower us all to turn effective future gazing into valued future shaping.
The Internet Revolution predicted in "Cyber Business" is on its last legs. For human beings, technology will never be enough. However, in the wake of our recent techno-lust, there are at least some potentially socially-positive human revolutions ahead. And to achieve them, all we need to do is to think a little more creatively about the business opportunities of the social challenge of tomorrow . . .
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