Arguing that salespeople perform more in accordance with their own belief systems than by practicing closing techniques and sales gimmicks, a guide to overcoming self-image-related obstacles shares strategies for building confidence, creating value, and identifying customer needs. 30,000 first printing.
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"Ron Willingham's book is grounded in solid psychology, and it provides an elegant course in the most fundamental aspects of human performance. "The Inner Game of Selling" is a sophisticated message from a true expert. It's wise, clear, and cuts to the core of what makes a winner." -- Price Pritchett, Ph.D., Pritchett & Associates, Management Psychologists
Ron Willingham is founder and CEO of Integrity Systems, Inc and the author of INTEGRITY SERVICE.
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