One Billion Customers: Lessons from the Front Lines of Doing Business in China - Softcover

McGregor, James

Softcover

ISBN 10: 074325841X ISBN 13: 9780743258418

Publisher: Free Press, 2007

Synopsis

Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.

About this title

Product Description:

One Billion Customers From one of the most successful journalist/businessmen ever to do business inChina comes a blueprint for succeeding in the worlds fastest-growing consumermarket. Full description

Review:

"McGregor is a keen observer and raconteur." - USA Today

"Help[s] the rest of us understand the labyrinth of Chinese deal making." -- Fast Company

"This book should help foreign executives avoid some of the pitfalls." -- Financial Times

"McGregor illustrates the dangers and allure of the Chinese market." - The Washington Post

"Colorful and cautionary, offering sound prescriptions for Westerners." - BusinessWeek

"[McGregor's] book is the best to date...Our little nugget of wisdom on the China market for those wanting to do business there? Read this book." - Time

"James McGregor's knowledge of how business is done in China is extraordinary. As a journalist and businessman, he witnessed firsthand China's remarkable transformation in the space of two decades from a backward country to a rising economic power. With his extensive hands-on experience in China and his formidable storytelling skills, his book, One Billion Customers, is filled with valuable insights and advice for both knowledgeable business persons and ordinary readers interested in gaining a better understanding of China's rapidly developing market economy." - Henry Kissinger

"One of the best books of 2005." -- Barron's

"McGregor sees beyond the normal reasons for China's rise" -- CBS News

"Chock-full of concrete tips about how not to lose your shirt in China." -- The Spectator

About this edition

• Publisher: Free Press
• Publication date: 2007
• ISBN 10: 074325841X
• ISBN 13: 9780743258418
• Binding: Paperback
• Number of pages: 352