The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers - Hardcover

Clark, Eric

 
9780743247658: The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers

Synopsis

In the tradition of Fast Food Nation comes the inside story of toys and the industry that makes them. Tapping into the concerns millions of adults have about the toys they choose for the children in their lives, this riveting expos is essential reading for everyone who cares about kids.

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Review

"A fascinating expose of the $20 billion- a-year toy industry, in which...executives jockey for market share with alarming bloodthirstiness."

-- Atlantic Monthly

Book Description

The shocking inside story on toys and the industry that makes them.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781451646139: The Real Toy Story: Inside the Ruthless Battle for America's Youngest

Featured Edition

ISBN 10:  1451646135 ISBN 13:  9781451646139
Publisher: Free Press, 2013
Softcover