The Influentials - Hardcover

Keller, Edward

 
9780743227292: The Influentials

Synopsis

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About the Author

Ed Keller is the CEO of RoperASW. A global marketing research and consulting firm, RoperASW serves many of the world's leading companies in the areas of brand strategy, customer loyalty management, corporate reputation, and communications effectiveness. A nationally recognized expert on marketing and consumer trends, Keller serves on the board of directors of the Advertising Research Foundation and is a member of the Market Research Council.

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Other Popular Editions of the Same Title

9780743227308: The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

Featured Edition

ISBN 10:  0743227301 ISBN 13:  9780743227308
Publisher: Free Press, 2015
Softcover