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Synopsis
In The Innovation Paradox, Richard Farson and Ralph Keyes argue that failure has its upside, success its downside. Both are steps toward achievement, and the two extremes are not as distinct as we imagine. In today's business economy, it's not success or failure -- it's success and failure that lead to genuine innovation. History's great innovators, from Thomas Edison and Charles Kettering to Bill Gates and Jack Welch, saw failure as an important stepping-stone -- and with this groundbreaking book, you too can learn how to become more failure tolerant, more risk friendly, and therefore more innovative. Today's most prominent businesspeople agree that The Innovation Paradox has the formula for failure and success down to a science,
Make no mistake: If you're looking to reinvent yourself, your ideas, or your business model, this book is your sure-fire way to start.
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About the Authors
Dr. Richard Farson has led several organizations noted for innovative programs. Farson helped found the Western Behavioral Sciences Institute in 1958 and remains its president. In this capacity he directs its International Leadership Forum, an Internet-based think tank that brings influential leaders together to consider critical policy issues. A University of Chicago Ph.D. in psychology, Farson has been a Naval officer, college dean, research director, organizational consultant, and a member of the Human Relations Faculty of the Harvard Business School. He is the author of several books, including the critically acclaimed Management of the Absurd, now published in 11 languages. He lives in La Jolla, California.
Ralph Keyes is an author, speaker, teacher, and author of sixteen books focusing on numerous topics. His bestseller, Is There Life After High School?, is a Broadway musical that is still being produced.
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The Innovation Paradox: The Success of Failure, the Failure of Success
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