Buck up, Suck up...and Come Back When You Foul up: 12 Winning Secrets from the War Room - Hardcover

Begala, Paul; Carville, James

Hardcover

ISBN 10: 0743224221 ISBN 13: 9780743224222

Publisher: Simon & Schuster, 2002

Synopsis

The political strategists who directed the Clinton campaign's War Room reveal the lessons and secrets from their hard-fought battles -- and how to use these highly effective strategies for success in everyday life. James Carville and Paul Begala have waged political war all across America and on three continents. They've won some of the most spectacular political victories of the twentieth century and lost a few campaigns too. Along the way, they've learned a few lessons. Some sound simple, like "Never Quit," some comic, like "Kiss Ass," and some are more complicated and nuanced, like "Strategy Ain't Tactics." But each lesson contains tried-and-true wisdom, illustrated with colorful stories from long political experience -- many never told before: Find out how Carville's mother, Miz Nippy, used a bass boat to "frame the debate" in selling encyclopedias. Discover what success secret Hillary Rodham Clinton and Tom DeLay share. Learn the War Room tricks for sharpening your message and delivering the perfect sound bite. And much more. Whether you are a senior executive or a secretary, a political junkie or the president of the United States, the rules to live by can be found in "Buck Up, Suck Up...and Come Back When You Foul Up."

About this title

Review

Tom Peters author of "In Search of Excelllence" Carville asked me to blurb this book. He doesn't know me from Adam. He kissed my ass. I read the manuscript. (I planned to skim it -- I ended up inhaling every word and missing a few Sunday NFL games.) I love this book. I'm going to buy fifty copies -- at retail -- and send 'em all to my CEO friends. There's real wisdom here -- 1,000 miles from the usual self-help crap. Does it fit the business world? 100 percent. After all, every world is eventually about getting tough stuff done -- that is, hardball politics. Bravo!

About the Author

James Carville and Paul Begala have been a political team since 1983. Their first campaign together was the worst Democratic defeat in the history of the state they were working in. They recovered, regrouped and went on a five-year winning streak that caught the attention of the talented young governor in Arkansas. From that effort came the War Room, a new way to run political campaigns that has been studied around the world and was the basis of the Academy Award-nominated documentary.

Edition details

• Publisher: Simon & Schuster
• Publication date: 2002
• ISBN 10: 0743224221
• ISBN 13: 9780743224222
• Binding: Hardcover
• Language: English
• Number of pages: 224