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Synopsis
Columbia University's Noel Capon delivers the only up-to-the-second, must-read handbook for today's sales manager - an A-to-Z how-to on parlaying key accounts, both domestic and global, into unprecedented business success. The current explosion in mergers and acquisitions has prompted a rapid change in the nature of sales straegies and ideologies. So say goodbye to traditional, tired and true systems, and say hello to customer consolidation, account partnerships and above all, increased sales pressure. It's a bold new business world, in which a firm's 'key' accounts are by far its most crucial assets. Recognising the central importance of managing key accounts, Noel Capon has written a timely and truly indispensable guide for the entire sales force, from the sales director to the key-account manager. He presents a powerful, step-by-step framework for developing domestic and global strategies, organising the process, managing the sales force, and effectively analyzing key accounts.
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About the Author
Noel Capon is Professor of Business at Columbia University's Graduate School of Business. He is the director for Columbia's executive training programmes in Key Account Management, Sales Management, and Competitive Marketing Strategy. He also teaches and consults to major corporations throughout the world.
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Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
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Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
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Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
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Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
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Key Account Management and Planning
Published by
Simon & Schuster Ltd, United Kingdom, London, 2002
ISBN 10: 074321188X
ISBN 13: 9780743211888
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Columbia University's Noel Capon delivers the only up-to-the-second, must-read handbook for today's sales manager - an A-to-Z how-to on parlaying key accounts, both domestic and global, into unprecedented business success. The current explosion in mergers and acquisitions has prompted a rapid change in the nature of sales straegies and ideologies. So say goodbye to traditional, tired and true systems, and say hello to customer consolidation, account partnerships and above all, increased sales pressure. It's a bold new business world, in which a firm's 'key' accounts are by far its most crucial assets. Recognising the central importance of managing key accounts, Noel Capon has written a timely and truly indispensable guide for the entire sales force, from the sales director to the key-account manager. He presents a powerful, step-by-step framework for developing domestic and global strategies, organising the process, managing the sales force, and effectively analyzing key accounts. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002872232
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Key Account Management and Planning : The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
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Key Account Management and Planning : The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 6072167-6