Synopsis
Years in the making and sweeping in scope, this major work explains how in every industry three major players emerge to dominate the market, with the balance filled by specialist niche players, and how this determines business strategy. In an indispensable guide to predicting trends in mergers, competition and profitability, Jagdish Sheth and Rajendra Sisodia offer crucial insights for businesses large and small. Based on extensive studies of market forces, they show that the vast majority of industries follow a distinct pattern and ultimately fall under the influence of 'the rule of three.' Evidence suggests that three full-line, volume driven competitors eventually emerge to capture between seventy and ninety percent of a given market. Documenting how markets evolve into two complementary sectors, generalists, which cater to a large, mainstream group of customers at both the high and low ends of the market, and any company caught in the middle is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping centre with specialty shops anchored by large stores. Drawing wisdom from these markets, THE RULE OF THREE offers counterintuitive insights, which inform suggested strategies for the 'Big 3' players, as well as for mid-sized companies that may want to mount a challenge and for specialists who want to flourish
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About the Author
Jagdish Sheth teaches at the Goizueta Business School of Emory University, where he is the Charles H. Hellstadt Proferssor of market strategy. He lives in Atlanta Georgia. Rajendra Sisodia is currently Trustee Professor of Marketing at Bentley College in Waltham Massachusetts. He lives in Lexinton, Massachussets.
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The Rule of Three: Surviving and Thriving in Competitive Markets
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The Rule of Three: Why Only Th
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The Rule of Three: Surviving and Thriving in Competitive Markets
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: Free Press Pub Date: 1/1/2002 Binding: Hardcover Pages: 288 first edition. Seller Inventory # 3356958
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The Rule of Three: Surviving and Thriving in Competitive Markets
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Free Press (edition First Edition), 2001
ISBN 10: 074320560X
ISBN 13: 9780743205603
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The Rule of Three: Surviving and Thriving in Competitive Markets
Seller: Jadewalky Book Company, HANOVER PARK, IL, U.S.A.
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Condition: Used - Very Good. Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples:McDonald's, Burger King, and Wendy'sGeneral Mills, Kellogg, and PostNike, Adidas, and ReebokBank of America, Chase Manhattan, and Banc OneAmerican, United, and DeltaMerck, Johnson & Johnson, and Bristol-Myers SquibbBased on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike.Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding.Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without. Seller Inventory # V5-YY8W-WD3R
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The Rule of Three: Surviving and Thriving in Competitive Markets
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The Rule of Three : Surviving and Thriving in Competitive Markets
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The Rule of Three : Surviving and Thriving in Competitive Markets
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The Rule of Three: Surviving and Thriving in Competitive Markets
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The Rule of Three: Surviving and Thriving in Competitive Markets
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