Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society - Softcover

Berger, Arthur Asa

Softcover

ISBN 10: 0742554449 ISBN 13: 9780742554443

Publisher: Rowman & Littlefield, 2007

Synopsis

Now in its third edition, the popular "Ads, Fads, and Consumer Culture" is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing.

About this title

Review:

I like the text very, very much; the analysis is excellent, and my students echo my praise.... Dr. Berger has written a heck of a nice book.--Craig Roell The manner in which advertising is developed and implemented, and the incredible influence it has on our culture and consumers, is profound. Ads, Fads, and Consumer Culture delves into this and other matters. Arthur Berger provides fresh insights and explanations on various aspects and issues of the industry and the ads, and the impact on all of us.--Goldberg, Fred S.

About the Author:

\Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

About this edition

• Publisher: Rowman & Littlefield
• Publication date: 2007
• ISBN 10: 0742554449
• ISBN 13: 9780742554443
• Binding: Paperback
• Number of pages: 244