Humor in the Advertising Business: Theory, Practice, and Wit - Hardcover

Beard, Fred K.

Hardcover

ISBN 10: 0742554252 ISBN 13: 9780742554252

Publisher: Rowman & Littlefield Pub Inc, 2007

Synopsis

Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

About this title

About the Author

\Fred K. Beard is professor of advertising at the Gaylord College of Journalism and Mass Communication at the University of Oklahoma.

Edition details

• Publisher: Rowman & Littlefield Pub Inc
• Publication date: 2007
• Language: English
• ISBN 10: 0742554252
• ISBN 13: 9780742554252
• Binding: Hardcover
• Number of pages: 205