Making It Personal: How To Profit From Personalization Without Invading Privacy - Softcover

Kasanoff, Bruce

Softcover

ISBN 10: 0738207799 ISBN 13: 9780738207797

Publisher: Basic Books, 2002

Synopsis

How businesses can harness the incredible power of personalization without crossing over the line. At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? To what extent should technology be constrained by social factors? In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission- critical briefing for anyone who wants to know how to profit from personalization without crossing the line. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment. Making It Personal offers a unique, multidimensional perspective to a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.

About this title

About the Author

Bruce Kasanoff is an expert on perso nalization, customer relationship marketing, and b usiness technology. One of the original partners o f the Peppers and Rogers Group, the world's foremo st authority on one-to-one marketing, he is founde r of the on-line newsletter Inside Privacy. Also a popular speaker, commentator, and consultant, he lives with his family in Westport, Connecticut.

Edition details

• Publisher: Basic Books
• Publication date: 2002
• Language: English
• ISBN 10: 0738207799
• ISBN 13: 9780738207797
• Binding: Paperback
• Number of pages: 240