Business @ the Speed of Stupid: Building Smart Companies After the Technology Shakeout - Hardcover

Morrison, Alan; Burke, Dan

Hardcover

ISBN 10: 0738205427 ISBN 13: 9780738205427

Publisher: Perseus Books, 2001

Synopsis

Describes the technocentric disregard for corporate strategy and general management principles that have weakened many of today's technology-driven business ventures and offers valuable advice on how to develop the customer service and quality that will help a company survive in a technology-driven economy. 30,000 first printing.

About this title

Synopsis

Two savvy Web strategists offer a wry look at the corporate practices that have blindsi ded technology-driven business-and present sane solutions to steer companies past today's investor backlash.. Reading the headlines, one could easily conclude that many of today's technology-driven ventures are dying because of a lack of funds or a shortage of business opportunities. But what really lies at the root cause of their demise is a technocentric disregard for strategy and general management principles. Business @ the Speed of Stupid brings to light many of the myths that stymie unwary investors, entrepreneurs, and managers who are seeking to turn a profit in the digital economy. It highlights why smart entrepreneurs buy into dim-witted business beliefs and expos the "big lies" that have crippled so many companies. With ultimate know-how, verve, and humor, Dan Burke and Alan Morrison reveal why brilliant engineers don't always make brilliant business leaders, how innovation is far less important than customers and quality, and that, yes, you do need to beprofitable to survive on the Web. Bringing realism and experience to the table to counteract the lingering technology industry hype, Business @ the Speed of Stupid explains how to survive and profitin the next phase of our technology-driven economy.

About the Author

Dan Burke is the Vice President of Operations and Organizational Development at IQdestinations.com, a leading IT training company. He has consulted for companies such as Microsoft, JDEdwards, and IBM.Alan Morrison is a Director at Immedient, a full-service technology consultant. Both authors live in the Denver area.

Edition details

• Publisher: Perseus Books
• Publication date: 2001
• Language: English
• ISBN 10: 0738205427
• ISBN 13: 9780738205427
• Binding: Hardcover
• Edition number: 1
• Number of pages: 256