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Synopsis
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
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About the Author
Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.
"About this title" may belong to another edition of this title.
- PublisherBasic Books
- Publication date2002
- ISBN 10 0738205222
- ISBN 13 9780738205229
- BindingPaperback
- LanguageEnglish
- Number of pages228
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B2B : How to Build a Profitable E Commerce Strategy
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B2B: How to Build a Profitable E-Commerce Strategy
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