B2b: How To Build A Profitable E-commerce Strategy - Softcover

Cunningham, Michael

 
9780738205229: B2b: How To Build A Profitable E-commerce Strategy
Softcover
ISBN 10: 0738205222 ISBN 13: 9780738205229
Publisher: Basic Books, 2002

Synopsis

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

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About the Author

Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.

"About this title" may belong to another edition of this title.

Publisher
Basic Books
Publication date
2002
Language
English
ISBN 10 
0738205222
ISBN 13 
9780738205229
Binding
Paperback
Number of pages
228

Other Popular Editions of the Same Title

9780738203348: B2B Business to Business

Featured Edition

ISBN 10:  0738203343 ISBN 13:  9780738203348
Publisher: Perseus Books, 2000
Hardcover