Items related to For God, Country And Coca-Cola
Synopsis
For God, Country and Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the 21st century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its in fact, �The Real Thing. It even contains the original Coca-Cola formula
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About the Author
Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.
From The Washington Post
"An encyclopedic history of Coke and its subculture. [Pendergrast] has used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious."
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- PublisherBooks on Tape, Inc.
- Publication date1994
- ISBN 10 0736628673
- ISBN 13 9780736628679
- BindingAudio Cassette
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