Homepage Usability: 50 Websites Deconstructed - Softcover

Nielsen, Jakob; Tahir, Marie

Softcover

ISBN 10: 073571102X ISBN 13: 9780735711020

Publisher: New Riders, 2001

Synopsis

The book begins with a briefing on Jakob's web usability principles, themselves culled from years of research. The 50 sites fall under such categories as Fortune 500 Sites, Highest-Traffic Sites, and E-Commerce Sites.
The content is simply presented: Four book pages are devoted to each homepage. The first page is a clean screenshot of the site's homepage (for readers to make their own, unbiased judgments), followed by a page that explains the site's purpose and summarizes its success--or failure--at usabilty. The third and fourth pages are devoted to crtiques, where Jakob and Marie present no-holds-barred commentary for specific usability practices, as well as suggestions for improvement. Although only the homepage of each site is analyzed, many of the critiques can be applied to overall website design.

About this title

Product Description:

Jakob Nielsen's 50 Websites Presents and discusses the elements that contribute to a good or not-so-good first impression on a web site by assessing the success and failure of the home pages of 50 high profile media, entertainment, technology, and business web sites. This book is useful for all levels of Computer Science courses in Web Site Design and Management. Full description

Review:

Most authors leave a significant gap between the theory and practice--a gap that it is left up to the reader to fill. Homepage Usability: 50 Websites Deconstructed boldly steps into that gap with specific observations and suggestions backed with solid quantitative analysis. This book focuses only on homepage design as the most important point of presence for any Web site.

This definitive work is co-authored by Jakob Nielsen--the accepted industry expert in Web usability--and Marie Tahir, an expert in user profiling. Their collaboration has produced a guide of such rare practical benefit that Web designers will likely wear out their first copy scouring the pages to savour every last morsel of wisdom.

The book begins with a chapter of precise guidelines that serve as a checklist of the features and functionality to include on your homepage. The specifics found in categories such as "revealing content through examples" and "graphic design" will quickly hook you and whet your appetite for more. These guidelines are followed up with hard statistics and an examination of the ominous Jakob's Law: "users spend most of their time on other sites than your site." Here you'll find some interesting statistics about how various conventions like search, privacy policies, and logos are used.

All this leads up to the showcase element of the book--a systematic deconstruction of 50 of the most popular homepages on the Web. The authors painstakingly pick apart each in an uncompromising autopsy of usability. Each site is graphically analysed for its use of real estate and summarised with the frankness only found from true experts. Then each section of the homepage is bulleted and analysed for potential improvements.

It's a bold move to offer a critique of industry standard Web sites such as Yahoo, CNet and ebay but the authors have done such a fine job that the designers of those sites will surely make reading this book a high priority. For the rest of us, this work will serve as an invaluable gospel. --Stephen W Plain

About this edition

• Publisher: New Riders
• Publication date: 2001
• ISBN 10: 073571102X
• ISBN 13: 9780735711020
• Binding: Paperback
• Number of pages: 336