Small Business Management: An Applied Approach (Entrepreneurship) - Softcover

Mazzarol, Tim

Softcover

ISBN 10: 073461036X ISBN 13: 9780734610362

Publisher: Tilde Publishing, 2010

Synopsis

This text will familiarise students with the theory and practice of small business management and challenge assumptions that may be held about the way small business management can or should adopt the management practices of larger firms. It adopts a strategic perspective of the small firm focusing on enterprise growth. It provides a balance of theory and practice with respect to the management of small businesses. It includes original research and case studies from Australian firms. It draws upon direct experience of working small business managers.

About this title

About the Author

Tim Mazzarol is a Winthrop Professor within the UWA Business School where he specialises in marketing, strategy, entrepreneurship and innovation. He is a member of the Australian Market and Social Research Society, as well as an affiliate Professor at the Burgundy School of Business (BSB), Groupe ESC Dijon-Bourgogne in France. Tim has over fifteen years' experience working in small business development roles, and has extensive experience in designing, developing and delivering management education rograms to both undergraduate and postgraduate students. He is widely published both nationally and internationally within the fields of entrepreneurship and small business management, and is a member of the Academy of Management, the Australian and New Zealand Academy of Management, the International Council of Small Business, and the Australian Institute of Management.

Edition details

• Publisher: Tilde Publishing
• Publication date: 2010
• Language: English
• ISBN 10: 073461036X
• ISBN 13: 9780734610362
• Binding: Paperback
• Number of pages: 471