Items related to electronic.marketing@internet: marketing on the internet

electronic.marketing@internet: marketing on the internet - Softcover

Stewart Adam; Kate Westberg

 
9780724804016: electronic.marketing@internet: marketing on the internet

Synopsis

This short guide can be used for any course in undergraduate, MBA or postgraduate Marketing. The student is introduced to the Internet and its importance for Marketers. The authors have taken a very practical hands-on approach to working with the Internet. A series of questions and answers set the scene for activities throughout each chapter.

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