How to Write a Sales Copy That Really Sells - Softcover

Mark Hempshell

 
9780722526385: How to Write a Sales Copy That Really Sells

Synopsis

The growing importance of marketing in business today has expanded the need for inspired copywriting. From press releases and sales letters to advertisements and catalogues, many jobs demand the ability to write good eye-catching copy. However, many people feel they have neither the confidence or the skill to write good copy. This book is a guide to writing power-packed copy to help improve flair and creativity. The book covers how to think laterally and most important of all, how to become inspired. Also included is advice and information on grammar and syntax, style and tone and how to use humour, suspense and shock.

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