The Shorter MBA - Hardcover

Hardcover

ISBN 10: 0722525079 ISBN 13: 9780722525074

Publisher: Thorsons, 1991

Synopsis

As more colleges and universities are offering MBA courses, Masters in Business Administration, it is seen as a covetable qualification. However it requires a year of intense study. This book makes the skills taught on MBA courses more readily available to a wider readership. Written by a team of experts, this comprehensive volume covers personal management skills and motivation, understanding finance, project management, human resource management, marketing, strategy, business plans and acquisitions.

About this title

From the Back Cover

'THE SHORTER MBA' Edited by Barrie Pearson and Neil Thomas
A practical approach to the key business skills

'THE SHORTER MBA' is a unique distillation of the skills that you need to acquire in order to be considered successful in business. Not everyone is able to devote a year or two of their time to study for a Masters in Business Administration, but in today's highly competitive environment it is crucial to have a thorough understanding of the issues involved in the smooth and successful running of a business.

This book concentrates on practical tips and techniques in the key areas of Personal Development, Management Skills and Business Development. Each chapter has been written by an acknowledged expert, and will give you the essential tools you need to become a high flier in your own field.

'THE SHORTER MBA' is a complete course in:
· Finance and Accounting
· Project Management
· Human Resource Management
· Competitive Marketing Strategy
· Business Development Strategy
· Turnaround of a Loss-Making Business
· Business Plans
· Acquisitions and Divestments
· Selling and Negotiating Skills
· Time Management
· Decision Making
· Problem Solving
· Communication Skills

About the Author

Barrie Pearson is Executive Chairman of Livingstone Group Guarantee plc, based in London. He provides practical help and advice to clients ranging from multinational groups to private companies, in the areas of corporate strategy, acquisitions, disposals, buy-outs and corporate finance.

Edition details

• Publisher: Thorsons
• Publication date: 1991
• Language: English
• ISBN 10: 0722525079
• ISBN 13: 9780722525074
• Binding: Hardcover
• Number of pages: 208
• Editor: Thomas Neil, Pearson Barrie