Media Semiotics: An Introduction - Softcover

Jonathan Bignell

Softcover

ISBN 10: 0719045010 ISBN 13: 9780719045011

Publisher: Manchester University Press, 1997

Synopsis

This study begins by explaining the concept of the sign and the ideological role of signs and media texts in contemporary culture. Advertisements, glossy magazines, daily newspapers, various TV programmes and recent cinema films are all scrutinised, with each chapter containing a close analysis of particular examples. Key strands in critical theory, which are allied to semiotics, such as ideology, psychoanalytic theory and feminist criticism, are also explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by post-structuralist theory, audience studies and postmodernism, and considers the new media including the interactive computer game, Internet and the World Wide Web.

About this title

Review

Jonathan Bignell's comprehensive, intelligent and readable introduction to semiotics is ahead of the field in clarity, in its astutue use of contemporary examples, and in his openness to both the latest theoretical developments and the criticisms of semiotics theory launched over the last decade by media sociologists.|...best suited to upper-level undergraduates and keen graduate students in media/cultural studies, providing an accessible and lucid overview of things they should really know about. -- .

About the Author

Jonathan Bignell is Senior Lecturer in Media Arts at Royal Holloway, University of London -- .

Edition details

• Publisher: Manchester University Press
• Publication date: 1997
• Language: English
• ISBN 10: 0719045010
• ISBN 13: 9780719045011
• Binding: Paperback
• Edition number: 1
• Number of pages: 240