In 1914, advertising was much less sophisticated that it is today, radio was in its infancy, television was undeveloped, telephones were just coming into use, the gargantuan party rallies of Hitler or Mussolini were still in the future, and the idea of using ocmmunications media to control the thoughts of an entire population was new, relatively unexplored, and not of interest to governments to any great extent. Propaganda was a part of life before 1914, and the term was coming into increasingly widespread usage. But other institutions of society, such as the church, the press, business, political parties, and philanthropy, were the major producers - not government. Nevertheless, by the time the First World War ended in 1918, a great historical divide had been passed in the develpment of opinion manipulation. Most of the principles and many of the techniques of modern propaganda were worked out in such detail that subsequent practitioners would do little more than elaborate upon them; and government, with its huge resources and its accompanying capacity for good and evil, was assumed by almost everyone to be the key factor in the propaganda field, overshadowing all other sectors of society involved in systematic efforts to win over public opinion. This book analyzes British experience during the First World War to add to our understanding of the larger process, involving many nations, by which such a change came about. The focus is intentionally limited to Britain. A great deal of research remains to be done before it will be possible to have the detailed knowledge of the propaganda activities of all the belligerent governments in the Great War upon which larger conclusions might be based. This book is a contribution to that larger effort.
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Seller: Trouve Books, Cincinnati, OH, U.S.A.
Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. 1st Edition. First American edition. Book is clean and tight without inside markings. Jacket's condition is near fine. Black and white photos inside. This book explores the roots of modern propaganda and the development from the First World War of new techniques of group persuasion. Seller Inventory # TFK232925
Seller: Sell Books, Elland, YORKS, United Kingdom
hardcover. Condition: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. Seller Inventory # P-BDF00098-RAG-20230503-G
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