Items related to Marketing An Introduction for Students in Ireland
Synopsis
The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice.
- New to this edition:
- Completely updated perspectives on marketing theory and practice
- Each chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline
- New and updated case studies including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavan’s Porridge and Dubarry Footwear
- Analysis of the changes that have taken place in the Irish marketing environment
- Emphasis on the challenges that will face Irish marketers in coming years
- Completely updated perspectives on marketing theory and practice
- A customer-centric approach to marketing is presented as the basis for making key decisions
Additional resources for lecturers include:
PowerPoint slides
Multiple choice questions with answers
Short questions with answers
Case study teaching notes
A ‘Design a Questionnaire’ exercise with answer
Advertisement images and statistics tables from the text
SUITABLE FOR
- First and Second year business students at third level
- Students taking a marketing module as part of any other course
"synopsis" may belong to another edition of this title.
About the Author
Donal Rogan, BComm, HDMP, MBS is a senior lecturer in Marketing at the Institute of Technology Tallaght, Dublin.
"About this title" may belong to another edition of this title.
Search results for Marketing An Introduction for Students in Ireland
Stock Image
Marketing An Introduction for Students in Ireland
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009073215
Quantity: 2 available
Stock Image
Marketing An Introduction for Students in Ireland
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR004196368
Quantity: 1 available
Stock Image
Marketing : An Introduction for Students in Ireland
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP91389971
Quantity: 1 available
Stock Image
Marketing : An Introduction for Students in Ireland
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 18739122-20
Quantity: 1 available
Stock Image
Marketing : An Introduction for Students in Ireland
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 16185126-75
Quantity: 1 available