Synopsis
There are totally new case studies including the first case study written on Newbridge Silverware, the very successful Irish giftware producer Every chapter completely updated with new vignettes, statistics, theory and examples Serves the needs of Irish students of marketing by providing an introduction to marketing theory with examples of Irish marketing practice Suitable for 1st and 2nd year business studies students at third level and for students taking a marketing module as part of any other course.
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About the Author
Donal Rogan BComm, HDMP, MBS, is a Senior Lecturer in Marketing at the Institute of Technology, Tallaght.
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Marketing: An Introduction for Irish Students
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Marketing : An Introduction for Irish Students
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Condition: Very Good. 2nd. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP73110518
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