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Synopsis
This 2nd Edition has been completely updated to incorporate changes that have taken place in the world of business and particularly in Irish society since its first publication in 1994. A succinct and up-to-date treatment of the social and economic theory of Behavioural Science. Is well illustrated and written in simple jargon-free language. Each chapter begins with chapter objectives, and has clearly defined section headings, summaries and possible exam questions. Suitable for students of basic Psychology taking business courses in Management, Sales, Advertising and particularly Marketing Institute (MII) students.
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About the Author
Joseph MacDonagh, MA, Reg. Psychol., lectures in Management at the Institute of Technology, Tallaght. Carol Linehan, PhD, lectures in the Department of Management and Marketing, University College Cork. Rebecca Weldridge lectured at the College of Marketing & Design, Dublin Institute of Technology.
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Behavioural Science : For Marketing and Business Students
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Behavioural Science: For Marketing and Business Students
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