This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms. The book follows a systematic approach from the planning of marketing activity, through the development of a comprehensive new service or product plan to the re-evaluation of marketing strategy.
"synopsis" may belong to another edition of this title.
Secondhand paperback copy in good condition. Some wear to front cover
"About this title" may belong to another edition of this title.
£ 3.06 shipping from Germany to United Kingdom
Destination, rates & speedsSeller: medimops, Berlin, Germany
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00717119521-G
Quantity: 1 available
Seller: Bookbot, Prague, Czech Republic
Softcover. Condition: Fair. Beschriftungen / Markierungen; Leichte Risse; Gebogener Buchrücken; Leichter Riss. This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms. Seller Inventory # 3c83549b-2aa0-43f2-809f-a6bcddff036e
Quantity: 1 available