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Managing Marketing: Concepts and Irish Cases - Softcover

 
9780717119523: Managing Marketing: Concepts and Irish Cases

Synopsis

This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms. The book follows a systematic approach from the planning of marketing activity, through the development of a comprehensive new service or product plan to the re-evaluation of marketing strategy.

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Secondhand paperback copy in good condition. Some wear to front cover

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9780717126729: Managing Marketing: Concepts and Irish Cases

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ISBN 10:  0717126722 ISBN 13:  9780717126729
Publisher: Gill & Macmillan Ltd, 1999
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Murray, John A.
Published by Gill & Macmillan Ltd, 1993
ISBN 10: 0717119521 ISBN 13: 9780717119523
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00717119521-G

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John Andrew Murray
Published by Gill & Macmillan Ltd, 1993
ISBN 10: 0717119521 ISBN 13: 9780717119523
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Seller: Bookbot, Prague, Czech Republic

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Softcover. Condition: Fair. Beschriftungen / Markierungen; Leichte Risse; Gebogener Buchrücken; Leichter Riss. This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms. Seller Inventory # 3c83549b-2aa0-43f2-809f-a6bcddff036e

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