Physiological psychology explores questions that utterly captivate students, but the wealth and complexity of the information can be daunting. When it comes to making this field clearer and relevant to uninitiated students, no introductory text can match Kolb and Whishaw’s An Introduction to Brain and Behavior.
Kolb and Whishaw’s distinctive approach to contemporary brain science engages students by answering the basic questions about the interplay between brain and behavior—answers that incorporate the latest clinical and technological developments in research with fascinating case studies creating an accessible, engaging, student-friendly textbook.
Now focused more than ever on new technologies used to research the brain and behavior, and featuring new study tools, new art, and new media support, An Introduction to Brain and Behavior, Third Edition is the most exciting edition yet of this extraordinary text.
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Brian Kolb, lectures at the University of Lethridge. He is a Killiam Fellow (Canadian Council), Fellow of the Canadian Psychological Association, the American Psychological Association, the American Psychological Society, and the Royal Society of Canada. He is a recipient of the Hebb Prize from CPA, and is former president of the Canadian Society for Brain, Behavior, and Cognitive Science. Ian Q. Whishaw, lectures at the University of Lethridge. He is a Fellow of the Canadian Psychological Association, the American Psychological Association, and the Royal Society of Canada. He is the recipient of a bronze medal from the Canadian Humane Society, has been awarded the Ingrid Speaker Medal, and is CEO of NeuroDetective, Inc.
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