Letterwork: Creative Letterforms in Graphic Design: 0000 - Softcover

Neuenschwander, Brody

 
9780714829098: Letterwork: Creative Letterforms in Graphic Design: 0000

Synopsis

An inspirational guide to the creation and adaptation of letter forms, this book draws on examples from packaging, posters, television sequences and book design from around the world. The author - himself a highly successful lettering artist and graphic designer - demonstrates the principles of letter forms, the use of basic tools, and the many varied techniques and media that allow professionals to create unique lettering effects: including airbrush, collage, cutting, tearing, stamping, faxing, photocopying and computer manipulation. Building upon the current growth of interest in typographic excellence, this book will heighten any reader's awareness of lettering as a milestone of graphic design success.

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About the Author

Brody Neuenschwander is a lettering artist, graphic designer and lecturer in calligraphy. His work has been frequently reproduced in books and magazines and is represented internationally in both public and private collections.

From the Back Cover

Here for the first time is a book that brings the interests of the graphic designer and the lettering artist together by detailing the enormous potential of original lettering in graphic design.

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