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Synopsis
This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.
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About the Author
ROY CHURCH, ANDREW GODLEY
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The Emergence of Modern Marketing
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Taylor & Francis Ltd, 2003
ISBN 10: 0714683264
ISBN 13: 9780714683263
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The Emergence of Modern Marketing
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ISBN 13: 9780714683263
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