Marketing Your Book: An Author's Guide (2nd Edition) - Softcover

Book 4 of 9: Writing Handbooks

Baverstock, Alison

 
9780713673838: Marketing Your Book: An Author's Guide (2nd Edition)

Synopsis

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers and agents but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

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About the Author

Alison Baverstock is a former publisher and now author, who writes about writing, publishing and creativity. Her previous books for A&C Black include Is There A Book in You? and How to Get a Job in Publishing. She is Course Leader of the MA in Publishing at Kingston University and her website is www.alisonbaverstock.com.

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