How to Understand and Use Design and Layout: Understanding and Using Graphics - Hardcover

Dabner, David

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37 ratings by Goodreads

9780713488388: How to Understand and Use Design and Layout: Understanding and Using Graphics

Hardcover

ISBN 10: 0713488387 ISBN 13: 9780713488388

Publisher: Batsford Ltd, 2003

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The function of design is to communicate - whether it's about a product, concept or company. Every designer faces the problem of how to choose the right combination of elements to communicate tjhe message in the most stylish, original and effective manner. With 'Design and Layout: Understanding and Using Graphics', find out exactly how design works and how you can produce professional finished pieces. This stimulating book approaches the subject in two comprehensive sections. Section one looks at basic design principles. Section two translates these into practice. Including many professional examples and hundreds of illustrations, this is an accessible and enjoyable aid for professionals and beginners alike.

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Synopsis:

The function of design is to communicate - to complete and make visual the message of the text or product. This book covers the many aspects that go into creating effective designs. It provides all the groundwork a beginner needs, and acts as a sourcebook for the experienced designer who is looking for fresh ideas. The design process if explored in incremental stages, taking one design element at a time, to investigate it from all aspects. Along with hundreds of illustrations, including mini designs for show various options, the reader is encouraged to perform practical exercises to gain hands-on experience of problems and solutions. The book is broken down into three sections: - Basic design principles: covering the ground rules of balance and harmony with the introduction of the concept of passive, symmetrical designs, and dynamic asymmetrical designs, especially in relatin to typeface and colour. - Design decisions: following and making your own brief; how to reach decisions on hierarchies of text; the balance of text and illustration; and the suitability of various types of illustration. Examples and exercises feature throughout.

- Design projects and categories: looking at various kinds of design - magazine design, publicity design, stationery and logos, home page links, packaging products and poster work; commenting on good practice, and showing how the principles have been applied. Case studies from professional designers are shown in each section.

About the Author:

David Dabner completed an apprenticeship as a compositor at Odhams Press, UK, then studied typography full time. After working for several years as a typographer, he returned to education as a lecturer. David teaches design courses at the London College of Printing and is course director of the Higher National Diploma in Typographic Design.

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