Synopsis
An analysis of globalization and its implications for business. In practice, the author states, business is not global; it is almost entirely regional. Similarly, there is little global trade; most trade is inter-regional. Rugman examines what this means for managers and their chosen strategies.
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Review
'... a lucid and penetrating analysis which is essential reading for Senior Management of Multi-National companies' -- Simon Rothon, Senior Vice President, Unilever N.V.
'Competitive battles will be lost or won at the regional/triad level and that is where the focus must be' -- The Antidote
Book Description
Oxford academic, internationally renowned in field of business and strategy, provides a new and radical analysis of globalization and what it means for business: 'Think regional, act local, forget global'
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The End of Globalization: What it Means for Business
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The End of Globalization: What it Means for Business
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Random House Business Books, 2000
ISBN 10: 0712684751
ISBN 13: 9780712684750
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0712684751. Seller Inventory # 3980645
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The End of Globalization
Published by
Random House Business Books, 2000
ISBN 10: 0712684751
ISBN 13: 9780712684750
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Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780712684750. Seller Inventory # 9210356
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0712684751. Seller Inventory # 9815987
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0712684751. Seller Inventory # 9815985
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The End of Globalization: What it Means for Business [May 18, 2000] Rugman, Alan M.
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Condition: Good. Dust jacket has light scratches and marks, some outer edges have minor scuffs, outer pages have marks from shelf wear, book content is in very good condition. Seller Inventory # 073307-21a