Synopsis
CUSTOMERS. COM shows how to use the Internet to keep customers, increase sales, and improve profits. Everyone knows the prediction- the Internet will change the way business is done. And everyone has the same fear- they will fall behind their competitors and miss the boat. CUSTOMERS. COM does not offer breathless predictions- it offers practical, easy-to-understand and easy-to-apply advice based on solid, proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.
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From the Back Cover
"In the Net economy, business issues and technology issues go hand in and. Patricia Seybold's insightful book shows how companies can use technology to streamline business processes and keep customers coming back for more." --James L. Barksdale, president and CEO, Netscape
"Terrifically useful. If you have any interest in implementing a Web site for e-commerce, you really must read this book." --Geoffrey Moore, author, Inside the Tornado and The Gorilla Game
"Even if you're very, very good at being a dinosaur, you're still extinct. Patty's excellent prescriptions bring you right into the Interactive Age. A must-read if you expect to make a profit a year from now." --Martha Rogers, co-author, The One to One Future and Enterprise One to One
"Customers.com hits the core issue of e-business head on. A very informative, fun, and easy read." --Gideon Sasson, executive vice president, online brokerage, Charles Schwab
"This is the book for creating a serious Web strategy! I'm going to give copies to all my friends who are extending their businesses to the Internet." --Bill Joy, co-founder and vice president of research, Sun Microsystems
"The case studies in Customers.com are a treasure trove of insights into the real-world challenges facing anyone seeking to do business on the Internet. . . . Excellent reading for executives, producers, and technical managers alike." --Joel Ball, director, business intelligence, Disney Online
"Seybold reveals the secrets for profit in the digital economy with laser-like principles and practical tips." --Nicholas Rudd, chief knowledge officer, Wunderman Cato Johnson
"Patty Seybold has nailed it right on the head. This is a must-read for anyone who wants to prosper in the next generation of business." --Irving Wladawsky-Berger, general manager, Internet Division, IBM
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Customers.Com: Create a Profitable Business Strategy for the Internet (Century business)
Published by
Random House Business Books, 1998
ISBN 10: 0712680713
ISBN 13: 9780712680714
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Hardcover. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL1394125
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Customers.Com (Century Business)
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780712680714
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Customers.Com: Create a Profitable Business Strategy for the Internet (Century business)
Published by
Random House Business Books, 1998
ISBN 10: 0712680713
ISBN 13: 9780712680714
Used
Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1998. hardcover. Good clean copy with minor shelfwear. DJ has some minor nicks and tears, tanned pages, remains very good. . . . . Books ship from the US and Ireland. Seller Inventory # KTS0043393
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Customers.Com: Create a Profitable Business Strategy for the Internet (Century business)
Published by
Random House Business Books, 1998
ISBN 10: 0712680713
ISBN 13: 9780712680714
Used
Hardcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: Very Good. 1998. hardcover. Good clean copy with minor shelfwear. DJ has some minor nicks and tears, tanned pages, remains very good. . . . . Seller Inventory # KTS0043393
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Customers com: How to Create a Profitable Business Strategy for the Internet and Beyond
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Random House Audio, London, 1999
ISBN 10: 0712680713
ISBN 13: 9780712680714
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Seller: Riley Books, Oswaldtwistle, United Kingdom
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Hard Back. Condition: Near Fine. Dust Jacket Condition: Very Good +. Third Impression. 360 pages, including index. Minor crease to top of front cover of dj otherwise fine. This book is by internationally renowned consultant and analyst Patricia B. Seybold. The book's purpose is to provide expert - but very accessible - advice to business people, showing how companies can use information technology, including the internet, to get closer to their customers. Everyone knows the prediction: the Internet will change the way business is done. And everyone has the same fear: they will fall behind their competitors and miss the boat. This book does not offer breathless predictions - it offers practical, easy-to-understand advice and shows the reader how to apply it. The author has advised companies such as Microsoft, Hewlett-Packard and Ernst & Young. The advice she gives in this book is based on solid, proven marketing principles and on real, detailed case studies of how well-known corporations like Amazon, Hertz and Dell are using the Internet successfully. Size: 9" x 6". Book. Seller Inventory # 005805
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Customers.com: Create a Profitable Business Strategy for the Internet and Beyond (Century Business)
Published by
Random House Business Books, London, 1999
ISBN 10: 0712680713
ISBN 13: 9780712680714
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Seller: Books & Bygones, Reading, United Kingdom
Seller rating 4 out of 5 stars
Hardback. Condition: As New. Dust Jacket Condition: As New. Third Impression. Drawing on case studies of companies and organizations as diverse as Boeing, Babson College, National Semiconductor, Hertz, PhotoDisc, and Wells Fargo, Seybold identifies what makes e-commerce work successfully. She argues that any e-commerce initiative has to begin with the customer. Size: 8vo - over 7¾" - 9¾" tall. Book. Seller Inventory # 12680
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Customers.com
Published by
Random House Business Books, U.S.A., 1999
ISBN 10: 0712680713
ISBN 13: 9780712680714
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Seller: The Raven and the Writing Desk, Ruawai, NORTH, New Zealand
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Hardcover. Condition: Good - a few Age Marks. Third Impression. How to create a profitable business strategy for the internet. Quite a heavy book. Seller Inventory # 051189
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Customers.com : How to Create a Profitable Business Strategy for the Internet and Beyond
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Customers.Com: Create A Profitable Business Strategy For The Internet (Century Business)
Published by
Random House Business Books, 1998
ISBN 10: 0712680713
ISBN 13: 9780712680714
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Hardcover
Seller: Libros Tobal, Ajalvir, M, Spain
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Tapa dura. Condition: Bien. Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. Libro. Seller Inventory # 102019