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Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool (Century business) - Softcover
Synopsis
A guide to winning, establishing and managing strategic alliances aimed at managers in companies of any size. Segil covers every important type of alliance, including partnerships, joint ventures, distribution deals and equity investments, describing how to make these alliances and providing case studies.
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Synopsis
A guide to winning, establishing and managing strategic alliances aimed at managers in companies of any size. Segil covers every important type of alliance, including partnerships, joint ventures, distribution deals and equity investments, describing how to make these alliances and providing case studies.
About the Author
Larraine Segil is a senior research fellow at the IC2 Institute at the University of Texas, Austin.
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Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool
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