Synopsis
Explaining the different kinds of media available to advertisers, this book's coverage ranges from direct mail and press to satellite and cable networks, and recent and forthcoming changes in digital TV and radio and the Internet. The authors also describe the research and services associated with the media, discuss the roles of advertiser, agency and media-owner in advertising planning, and offer blueprints for the future. The book includes sections on cinema, direct mail, exhibitions, magazines and periodicals, national and regional newspapers, outdoor advertising, point-of-sale material, radio and television, and how to plan and buy effective advertising campaigns.
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The Effective Use of Advertising Media: A Practical Approach
Published by
Random House Business Books 19/09/1996, 1996
ISBN 10: 0712677712
ISBN 13: 9780712677714
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The Effective Use of Advertising Media: A Practical Approach
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780712677714
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The Effective Use of Advertising Media: A Practical Approach
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0712677712. Seller Inventory # 4946691
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