Moving To E-Business - Softcover

Willcocks, Leslie

Softcover

ISBN 10: 0712669833 ISBN 13: 9780712669832

Publisher: Century, 2000

Synopsis

Chapter 1- Business Internet Strategy Chapter 2- The Roles of the CEO and the CIOChapter 3- E-Business - the Strategic Marketing PerspectiveChapter 4- New Business Models - the Challenges of TransitionChapter 5- Business to Business E-commerceChapter 6- The Changing Nature of IntermediationChapter 7- E-branding or Rebranding?Chapter 8- Implications of the Attention Economy for E-businessChapter 9- Sourcing Internet DevelopmentChapter 10- Building the Infrastructure for E-business

About this title

Review

It's a common scenario. The CEO asks what the company's e-business strategy is, and no one quite knows the answer. The truth is that most companies today know they should be doing something about e-commerce, but simply don't know what. Moving to e-business doesn't offer any simple answers, but discusses the underlying principles of doing business on the Web. What kinds of opportunities make sense for your company? How should they be branded? Which people should be in charge of e-business? How will technology support the initiative? Once those questions are addressed, the authors believe, then managers are in a position to make informed decisions about their company's future strategy.

Each chapter includes discussion of the underlying principles of e-commerce, together with examples--many drawn from the US--of how successful companies have addressed those questions. The authors have interviewed many of the Internet's most successful managers and their insights make fascinating, if demanding, reading. Based on research from Oxford University, some of the arguments are incredibly complex and benefit from a second and third read. It could easily become dry were it not counterbalanced with down-to-earth success stories. Executives from UPS and Tesco discuss branding, while UPS shares how it came to dominate the online logistics business.

The greatest beneficiaries of this book will be business managers in companies that have not yet made the move to e-business, and don't know quite where to start. It's not simple, and it doesn't provide any easy solutions like some other Internet business books, but it provides a solid idea of the questions your company should be asking itself. Which, in the long run, could be more useful than following in someone else's footsteps. --Sally Whittle

From the Publisher

The Ultimate Practical Guide to Effective E-Business
Moving to E-Business gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, University of Oxford, it explains: What web-based technologies mean for a company's customer value proposition

How to develop marketing and branding

How to transform the company into a true e-business

This is a leading handbook on how to develop, manage and compete as an e-business. It sets out how to understand internet business strategy, marketing and new ways of organising - in addition to outlining the practical processes of change that e-business must carry out to be effective.

Contents:

Business Internet Strategy: Moving to the Net

E-Opportunity: The Strategic Marketing Perspective

E-Branding or Rebranding?

New Business Models: The Challenges of Transition

New Roles for Intermediaries

The Business-to-Business Boom

The CEO and the CIO in the Information Age

Human Resource Strategies for the New Economy

Managing the Infrastructure Challenge

Sourcing Internet Development

Edition details

• Publisher: Century
• Publication date: 2000
• Language: English
• ISBN 10: 0712669833
• ISBN 13: 9780712669832
• Binding: Paperback
• Number of pages: 288