Negotiation is essentially trading - finding satisfactory terms on which to get what we want, from somebody who wants something from us. The author's basic principle is that everything is negotiable, and this book uses a four-step process of preparation, proposal and bargaining to achieve it. Gavin Kennedy is the co-author of "Managing Negotiating" and author of "Everything is Negotiable".
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All you need to perfect the art of negotiation.
Gavin Kennedy has written many books on negotiating, and is the managing director of Negotiate Ltd.
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