Synopsis
This is an account of an extraordinary company "turnaround" achieved by the ultimate in participatory management. Ricardo Semler inherited his family company, Semco (manufacturer of marine pumps, industrial dishwashers, truck filters and mixing equipment), when he was aged 19. By 1980 it was on the brink of bankruptcy - but a decade later, during a period of savage recession in Brazil, it had been transformed into a rapidly growing company with profits of 10% on sales of $37 million. This was achieved by Ricardo Semler throwing out the rule book: getting rid of all manuals and written procedures. Workers make the decisions previously made by their bosses. Assembly-line workers can come and go as they please set their own schedules and production schedules. Every corporate decision is put to the vote. Some workers even set their own pay levels. This was all achieved by a series of 30 programmes designed to change the entire working environment. Ricardo Semler is Chief Executive Officer of Semco, a Brazilian manufacturing company.
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Review
"The way that Ricardo Semler runs his company is impossible; except th at it works, and works splendidly for everyone. I relish this book. It revived my faith in human beings and my hope for business everywhere" (Charles Handy)
"In this book, Ricardo Semler tells how Semco, Latin America's fastest growing company, uses a revolutionary way of working to run a profit-making company with a work force who love their jobs." (The Sunday Times)
"Are there real-life lessons to be learned? The answer is yes...Pragmatic, inspirational and intriguing advice." (The Times)
"Ricardo Semler is our kind of capitalist" (Guardian)
"Semco takes workplace democracy to previously unimagined frontiers" (The Times)
Book Description
The international bestseller that tells how Ricardo Semler created one of the most successful and inspirational companies in the world. Con tains a new introduction by the author
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