Synopsis
Anita Roddick admits that she knew nothing about business when, at 33, she opened her first Body Shop in Brighton with a bank loan of #4000. Now there are 570 Body Shops in 37 different countries and there will be 1000 before the next century. This book describes the way in which she has achieved this success. Turning conventional business wisdom on its head, the Body Shop spends no money on advertising or designing expensive packaging, but invests time, money and manpower on a range of vital humanist and environmental issues. It has also set up highly successful industries in threatened areas of the Third World - and quite literally, saved whole communities. The Body Shop chain has been acclaimed as Company of the year, Communicator of the year and Retailer of the year. Anita Roddick herself was named Business Woman of the Year in 1985, was awarded an OBE in 1988 and received a United Nations environmental award in 1989.
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Body and Soul: How to Succeed in Business and Change the World
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Body and Soul: How to Succeed in Business and Change the World
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Hardcover. Condition: Very Good. Body and Soul: How to Succeed in Business and Change the World This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780712647199
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Body And Soul
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Ebury Publishing, United Kingdom, London, 1991
ISBN 10: 0712647198
ISBN 13: 9780712647199
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Fair. Anita Roddick admits that she knew nothing about business when, at 33, she opened her first Body Shop in Brighton with a bank loan of #4000. Now there are 570 Body Shops in 37 different countries and there will be 1000 before the next century. This book describes the way in which she has achieved this success. Turning conventional business wisdom on its head, the Body Shop spends no money on advertising or designing expensive packaging, but invests time, money and manpower on a range of vital humanist and environmental issues. It has also set up highly successful industries in threatened areas of the Third World - and quite literally, saved whole communities. The Body Shop chain has been acclaimed as Company of the year, Communicator of the year and Retailer of the year. Anita Roddick herself was named Business Woman of the Year in 1985, was awarded an OBE in 1988 and received a United Nations environmental award in 1989. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR008023695
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Body And Soul
Published by
Ebury Publishing, United Kingdom, London, 1991
ISBN 10: 0712647198
ISBN 13: 9780712647199
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. Anita Roddick admits that she knew nothing about business when, at 33, she opened her first Body Shop in Brighton with a bank loan of #4000. Now there are 570 Body Shops in 37 different countries and there will be 1000 before the next century. This book describes the way in which she has achieved this success. Turning conventional business wisdom on its head, the Body Shop spends no money on advertising or designing expensive packaging, but invests time, money and manpower on a range of vital humanist and environmental issues. It has also set up highly successful industries in threatened areas of the Third World - and quite literally, saved whole communities. The Body Shop chain has been acclaimed as Company of the year, Communicator of the year and Retailer of the year. Anita Roddick herself was named Business Woman of the Year in 1985, was awarded an OBE in 1988 and received a United Nations environmental award in 1989. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR000477599
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Body and Soul: How to Succeed in Business and Change the World
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