Synopsis
The 9th edition of Market Research lists all the current market research reports, industry surveys, country profiles and one year's reports from 14 top market research journals up to December 2000. All are available for free consultation in The British Library Business Information Service. Market research can be the most expensive type of business information to acquire and previous editions of the guide have been widely used by companies to find out what has been published, in choosing which reports to refer to and buy. Market Research lists over 8,000 reports covering hundreds of industries from Accountancy to the Yoghurt Industry. The guide includes a subject index with comprehensive cross-referencing and a geographic index to all reports concerning markets overseas.
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About the Author
Alan Gomersall is former Director of Science and Technology Strategies at The British Library.
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Market Research: A Guide to British Library Collections
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