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Synopsis
The people that form the selling activity meet customers or else work with customer information to understand and interpret the information they receive. How the firm reacts to that information and what it does with it is the subject of this book, which brings together the theory and practice of management as applied to the selling activity. The selling environment, achieving the sales objective, behavioural aspects of selling and increasing sales are all covered.
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Selling: Management and Practice (The M&E handbook series)
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # rev4228886429
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